JANUARY 11, 2017: Over the next 12 months nearly 200 million ½-page Beyond Today magazine and booklet ads on a variety of subjects will be placed in the popular coupon sections of Sunday newspapers. This major effort by the United Church of God to reach U.S. households will begin with 31.1 million ad placements on January 22, 29, and February 5. These will feature our popular booklet: “Heaven and Hell: What Does the Bible Really Teach?”

In addition, we will be testing two other ½-page newspaper coupon ads. On Sunday, January 22, an advertisement for “The Horsemen of Revelation” booklet will be placed in 1,000,000 newspaper coupon sections. On the same day, in other newspapers, a coupon ad featuring “The Final Superpower” booklet will be seen in 311,000 newspapers—and then 725,000 more on Sunday, February 5.

Furthermore, we will be testing an alternative direct response method. This “through the mail program” consists of a “wrap” of various inserts from different advertisers which is delivered directly into the mailbox by the postal carrier. Targeting mostly rural and smaller population counties in 28 states in the South and Midwest, this promotional method has the potential of reaching 23 million households. In our test, which will be held during the week of January 31, we will place a ½-page ad in 2 million wraps featuring our booklet, “How to Understand the Bible.”

Your prayers for God’s blessings on these important print advertising efforts would be greatly appreciated.