April 26, 2016 — After a highly successful advertising effort in January 2016, which provided booklets and Beyond Today magazine subscriptions to thousands of new readers, the United Church of God will be conducting another key rollout of half-page literature advertisements.

On the Sundays of May 1 and May 8, 2016, 27,190,000 ads will run in in the coupon sections of 327 newspapers in 322 cities and towns from coast-to-coast in the United States. (Some cities have more than one Sunday newspaper.)

In this second major print promotional campaign this year we will advertise the booklet: Heaven and Hell: What Does the Bible Really Teach? Of the two booklet ads used in our January 2016 rollout, this one generated the highest response. Also, we also look forward to obtaining an even lower cost-per-response than in our previous effort due to our best negotiated pricing so far.

Besides offering the Heaven and Hell booklet to newspaper readers who respond to our ads, we will provide them a year’s subscription to Beyond Today magazine. As a result, we expect to add several thousand brand new readers to our subscriber files.

Finally, please accept our sincere appreciation for your generous support and your vital prayers for God’s blessings on the Church’s efforts to preach and publish the Gospel.