United Church of God

International News at a Glance: Australia Reports Record Renewal; Growth Through the Internet

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International News at a Glance

Australia Reports Record Renewal; Growth Through the Internet

The largest renewal of Good News subscribers ever conducted by UCG–Australia (8,914 subscribers were sent renewal notices) resulted in a response rate of 42.5 percent. This is the highest response rate so far.

UCG–Australia's Google ads were shown 18 million times during the 2005-2006 financial year, resulting in 4,093 new hard copy Good News subscribers, up 78 percent over the previous year. Besides the 19 ads being run for Australia, six were run for New Zealand and two for the United Kingdom.

Also, pastors in Australia are being contacted by people who have never received a printed copy of the GN, but have received all their knowledge about the Church from the Web site. This is saving the Church printing and postage.

UCG-Australia has also created an interactive Bible Study Course quiz for each lesson.