U.S. Reader's Digest Ad Exceeds Expectations
Total responses at the end of January 2008 were 35,376, and last year's ads in American Baby and Parents magazines have brought in 12,406 and 6,177 respectively. This totals 53,959 new GN subscribers and booklet readers.
Along with the low insertion cost, we also continue to receive responses to Reader's Digest print advertisements for years afterward. GN subscribers who come onto our file directly from a Reader's Digest ad are consistently among the most likely to renew their GN subscription every two years.
