Victor Kubik, chairman of the Media and Communications Committee, presented the Council with proposed edits to the "Media Philosophy of the United Church of God" that emphasize our belief that God has drawn us into a relationship with, and made us followers of, Jesus Christ. By resolution the Council agreed unanimously to rescind the previous version and replace it with the following Media Philosophy statement:

"Preaching the gospel of Jesus Christ and the Kingdom of God is a divine commission given to the Church. The Bible, from the prophets to Jesus Christ and the apostles, establishes clear principles of how to present the gospel most effectively. These principles still apply.

"The gospel message, which includes God's offer of the gift of salvation, shows His love for humanity. We must reflect that same love in the way we deliver His gospel to the world. We seek to provide the world with the message of hope for salvation, to help those who believe and repent, and to warn all of the consequences of sin.

"We must speak and write in a way that challenges our audience's beliefs in a manner that is simple to understand, engaging, convincing and compelling. We must tailor the message to fit different cultural, national, religious and linguistic groups.

"In a spiritually blind world, the deep truths of God are most effectively presented in a manner that leads from 'milk' to 'meat.' For that reason, we must present the truth of God in a way that does not overwhelm people in either content or quantity.

"The message is more important than those who deliver it. Consequently, we believe in focusing attention on the message of truth rather than on those who sponsor it. Furthermore, we believe in delivering the gospel primarily in the public arena rather than inviting people into the Church to receive it.

"We believe we are required to freely give the truth to the world. Therefore, we offer our materials without charge or obligation.

"We understand this is not the only day of salvation and that God alone can draw someone to Christ, which means we are not responsible for converting the world. Nevertheless, we are still compelled by our mission to preach the gospel with urgency to all the world and care for those whom God calls.

"We are ambassadors of the Kingdom of God and followers of Jesus Christ. As ambassadors, our message must transcend the ideologies, politics and religions of this world."